Privacy Policy for Flowers Old Oak Common Customers

Introduction

At Flowers Old Oak Common, we value the privacy of our customers and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, retain, and safeguard your personal information when you place orders with us, either directly or through our website. This policy applies to all customers placing orders for flowers and related services in Old Oak Common and the surrounding districts.

What Data We Collect

When you place an order with Flowers Old Oak Common, we may collect and process the following personal data:

• Contact Information: Name, delivery address, billing address, and phone number.
• Order Details: Information about the products and services you order, including recipient details if sending items to another person.
• Payment Information: Transaction details (excluding full card numbers, which are processed securely by our payment processor).
• Communications: Any correspondence or feedback you send to us, including customer support enquiries or messages regarding your orders.
• Technical Data: If you use our website, we may collect anonymised information such as your IP address, browser type, and interaction with our website for security and analytical purposes.

Lawful Basis for Processing Your Data

We process your personal data in accordance with the General Data Protection Regulation (GDPR). The lawful bases on which we process your data are:

• Contractual Necessity: To fulfil your purchase order, deliver your flowers, process your payment, and communicate with you regarding your order.
• Legitimate Interests: To improve our products and services, ensure the security of our website and operations, and respond to any feedback or queries you may have.
• Legal Obligations: To comply with any applicable laws or regulatory requirements.
• Consent: Where required, such as for marketing communications (which you may opt out of at any time).

How We Use Your Data

Your personal data is used for the following purposes:

• Processing and fulfilling your flower orders, including delivery to designated addresses.
• Managing your relationship with Flowers Old Oak Common, including handling complaints and responding to your queries.
• Processing payments and refunds via our chosen payment processors.
• Improving our products, services, and customer experience through anonymised analytics.
• Meeting our legal and regulatory duties.

Data Retention

Flowers Old Oak Common will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. The standard retention periods are as follows:

• Contact and Order Data: Retained for up to six (6) years after order completion in line with accounting and tax obligations.
• Communications: Retained for up to two (2) years after the resolution of the enquiry.
• Technical Data: Retained for up to twelve (12) months, aggregated or anonymised where possible.

At the end of these periods, your personal data is securely deleted or anonymised.

Data Processors and Sharing Information

Your data may be shared with carefully selected data processors that provide services necessary to operate our business, such as:

• Payment processing providers to handle card transactions securely.
• IT service providers hosting our website and supporting our internal systems.
• Delivery partners for fulfilment of your orders.

All third-party processors comply with GDPR and are only permitted to process your data for specified purposes and in accordance with our instructions. No personal data is sold to or shared with unrelated third parties for marketing without your explicit consent. Where required by law, we may share your information with regulatory bodies or authorities.

Your Rights

Under GDPR, you have the following rights in respect of your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request corrections to any inaccurate or incomplete data.
• Erasure: Request the deletion of your personal data where there is no longer a legal reason for us to retain it.
• Restriction: Request restriction of processing if you believe the data is inaccurate or our processing is unlawful.
• Portability: Request your data be transferred to another provider in a structured, commonly used format.
• Objection: Object to our use of your data for direct marketing or where you believe your rights outweigh our legitimate interests.
• Withdraw Consent: Where processing is based on consent, you may withdraw this at any time without affecting the lawfulness of processing before withdrawal.

If you wish to exercise any of these rights, please contact us using the details published on our website or in your order confirmation documents.

Security Measures

Flowers Old Oak Common employs appropriate technical and organisational measures to protect your personal data. This includes secure hosting, encryption of payment information, and regular staff training to ensure your information is handled safely and confidentially. Access to personal data is restricted to authorised personnel only.

Policy Scope and Updates

This Privacy Policy applies to all customers purchasing products and services from Flowers Old Oak Common, both in the Old Oak Common locality and surrounding districts. From time to time, we may update this policy to reflect changes in legal requirements or our business practices. The most recent version will always be available on our website, and significant changes will be clearly communicated to our customers.

Contact and Complaints

If you have questions, concerns, or complaints regarding your personal data or this Privacy Policy, please get in touch using the contact methods provided on our website. If you remain dissatisfied, you have the right to lodge a complaint with the UK Information Commissioner's Office or your local data protection authority.

Thank you for choosing Flowers Old Oak Common. We are dedicated to delivering beautiful flowers with care and respecting your privacy at every step of our service.